The firm

Mastermind Analytics is a strategy consulting firm. It is active in the field of strategic communication and political research and strategy in collaboration with a team of specialised partners.

The firm analyses the electoral market and the development of campaign strategy and communication for politicians and candidates in national and local elections as well as the management of their image and reputation.

Mastermind Analytics is the first company in Greece that uses the psychographic characteristics of voters as the basis of its analysis.

This allows us to have a clear view of the electoral market, a catalyst for identifying the most appropriate strategy.

Our company specializes in the following areas:

Providing election campaign strategy advice

Electoral
market analysis

Developing
election campaigns

Development of political / corporate profiles

Reputation
management

About us

Mastermind Analytics

Apostolos Pistolas is a strategic consultant and founder of Mastermind Analytics. He has a Bachelor’s degree in Economics, a Master’s Degree in Communication Marketing and a PhD in Voting Behavior. He has worked as a political adviser to the former Deputy Prime Minister of Wales. He was a lecturer for 7 years at the University of Gloucestershire, with a focus on strategic and political marketing. He has been trained in strategic communication by the staff of the Obama campaign. He has led and participated in various election campaigns in Wales, England and Greece for national and local elections. He has designed strategic communication for dozens  of companies in various industries in the UK. His articles, interviews and analyses have been hosted in Greek media.

@appistol

apistolas@mastermind.com.gr

The challenge

The traditional way of analyzing the electoral market is based on segmentation of voters based on demographic characteristics, not because demographics were important but because in homogeneous societies (as Western societies have been for decades) the members of each citizen/voter demographic group had a specific and expected behavior. Therefore “what is someone” gave us “who is  someone” (psychographic characteristics).

In today’s western societies homogeneity is constantly decreasing. We live in an age of diversity. Therefore, certain demographic characteristics are not necessarily associated with specific behaviors and hence with specific psychographic characteristics “what is someone”  does not show us “who is” he/she anymore. By continuing to base electoral analysis on demographic characteristics we have a “blurred picture”, and therefore the recommendations will not bring the best result being based on the wrong aspect. 

The solution

We take the demographic characteristics out of the “driver’s seat”.

We analyze the market based on important psychographic characteristics.

This helps us to have a clear view of the electoral market and to identify the most appropriate strategy.

Why Mastermind Analytics;

We know how to build roads to victory

01.

Analysis

Several years of experience in using psychographic characteristics as the main basis for market analysis (whether for voters or consumers).

02.

Background

Highly cognitive background view of how voting behavior works.

03.

Experience

Several years of experience in leading and developing political election campaigns and in managing the image / reputation of politicians & companies.

04.

Continuous education

Continuously monitoring of global trends in the methods of analysis of electoral behavior & electoral markets.

05.

PAME Model

Our theoretical knowledge and practical experience has led to the development of the PAME model, which we use to analyse the electoral markets.

Our Services

We offer our services to politicians, candidates, companies & organisation

POLITICS

Development of a questionnaire / interview guide based on the needs of the client (position for which he/she is a candidate, competitors & electoral market)

Questionnaire based on the latest practices in the USA, UK and Germany and tailored to the customer’s electoral market

Full coverage of the necessary data so that the client has a clear picture of the electoral market

Electoral market analysis based on psychographic characteristics of the voters

Positioning the voters in political axes

Analysis of the personality traits that voters want a politician to have

Analysis of the political behavior of the voters

Analysis of voters’ way of political participation

Division of voters into homogeneous groups

Positioning client & opponents in political axes (voter perception)

Finding the personality traits that voters attribute to the customer and opponents

Drawing conclusions and creating a SWOT analysis

Identifying appropriate target groups of voters

Identifying appropriate client position for each target group of voters

Development of appropriate messages

Identifying appropriate strategies to approach each target market

Identifying appropriate strategies to deal with political opponents

Advising on the development of electoral strategy

Analysis of voters’ personality

Analysis of the personality traits voters required by a politician

Identifying the personality traits voters attribute to the customer and opponents

Formation of a political profile

Providing advice on how to manage and communicate public image

COMPANIES/ORGANIZATIONS

Development of a questionnaire / interview guide based on the needs of the client company (client, competitors & market)

Questionnaire based on the latest practices in the USA, UK and Germany

Analysis of the consumers’ personality

Analysis of the personality traits consumers want a company (in the customer’s industry) to have

Finding the personality traits that consumers attribute to the customer and competitors

Development of corporate profile

Providing advice on managing and communicating public image (reputation management)

PAME Model

PAME is a model created by taking all the important data from US and UK literature.

The idea behind this model is based on the need for analysis of the electoral market that gives us a clear picture, so we can develop the most appropriate strategy for each client.

PAME model is based on the segmentation of voters according to their voting behaviour and the analysis of each segment of voters based on its common psychographic characteristics.

The main elements of the PAME method are the following:

1. Personality traits
  • Analysis of voters’ personality traits
  • Analysis of voters’ opinions on the main candidates’ personality traits
2. Axes of policy
  • Self-determination of voters in each of the policy axes
  • Positioning of candidates by voters in each of the policy axes
3. Motivation (Trust, Political Efficacy)
  • Measuring voters’ trust in politicians as well as the extent of internal and external political efficacy
4. Electoral behaviour
  • Measuring political interest
  • Understanding the ways voters participate in politics and their implications
  • Analysis of voters’ behaviour towards voting
For more information about the PAME model and its use for strategy development please contact us at info@mastermind.com.gr

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+352 661 256 414

Mail

info@mastermind.com.gr